Mobility stakes are increasingly important in today’s fast-growing urban centres all over the world, but particulary in the European Union where 75% of inhabitants live in urban areas. The challenges faced by cities can be considered as a five-dimension pris:
- Accessibility: thousands of private cars enter European conurbations every day with the saturation phenomenon also extending to several public transport lines.
- The Environment: transport generates 30% of CO2 and micro particles emissions of which 95% come from cars and lorries, thereby creating real problems in terms of public health.
- Quality of life in urban centres: in most cities around 50% of car journeys cover distances of less than 3 km, and car occupancy rate is close to 1 during rush hours; there is a need for modal shift from private cars to public transport, soft modes and “shared car” uses, thus leaving room for improvement and reasons to hope.
- Urban freight generates 15% of urban traffic
- Public space management: all the above stakes must be managed within the limited public space which is to be shared among different transport modes and other land uses.
Thus OPTICITIES develops a vision of optimised urban mobility at the focal point of user needs, urban mobility public policy, and business models of service providers.
OPTICITIES develops a collaborative approach between public and private stakeholders. In this vision European cities consolidate all mobility data available at local level and provide it to service operators through a standardised gateway.
The key assets of this approach are:
- A geographical and modal urban mobility data completeness thus reinforcing services’ quality
- Deploying truly multimodal services, supporting the diversity of services’ offer, sustaining high value services
- Ensuring coherency between user-oriented services and urban mobility public policies